Marketing for Professional Services: Smarter, Leaner, Better
Blending 20+ years of marketing leadership with AI-powered efficiency and an insider's perspective.
Professional Services Firms FACE CHALLENGES FROM COMPETITION
Even the best capabilities/connections aren't optimized without the right modern marketing strategy.
- Without the right strategies, even the best expertise risks being overlooked.
- Increasing pressure to win business in a crowded and competitive market.
- Limited marketing budgets and lean teams trying to support ambitious growth goals.
- Rising expectations from clients for digital presence, thought leadership, and brand credibility.
- Boards and partners demand measurable ROI on marketing investments.
How I Help: A Partner Who Extends Your Team
I work alongside your partners, leadership, and business development teams to modernize marketing.
- Modernize strategies and campaigns that position your expertise more effectively.
- Build sustainable, measurable programs that generate qualified leads and strengthen client relationships.
- Align leadership, business developers, and staff around clear marketing goals.
- Tailored campaigns to grow reputation, visibility, and client acquisition.
The AI Advantage: Making Enterprise-Quality Marketing Access
Accelerated research and prospect insights
Faster campaign concept testing
Personalization at scale to reach prospects and clients
Real-time dashboards for tracking pipline and performance
The speed and efficiency of AI, guided by human judgment and experience
FORMER AEC CMO, LEGAL, AND PROFESSIONAL SERVICES EXPERTISE
First-hand experience leading marketing for an AEC consulting firm as Chief Marketing Officer.
- Deep understanding of how professional services firms attract clients, build trust, and measure results.
- Experience leading marketing for global enterprises (Lenovo, Cisco, Blue Cross NC) with lessons that apply to professional services firms of any size.
- A unique perspective that blends executive marketing leadership with practical knowledge of legal, financial, and consulting practices.
Flexible Options to Fit Your Needs
Strategy and Roadmap Development
Campaign Execution
Fractional Leadership
Team Development and Training
Outcomes that Matter
Marketing Success, Measured by Impact
- New Client Acquisition
- Expanded Client Engagement
- Increased Proposal Wins
- Strengthened Brand Awareness
- Measurable Reporting Dashboards
- Fractional Leadership
- Team Development and Training