I work as a fractional Head of Marketing/CMO, designing and running marketing systems that align strategy and execution.
I work as a fractional Head of Marketing/CMO, designing and running marketing systems that align strategy and execution.
I’ve led marketing at Fortune 500 companies, mid-sized organizations, and startups. Today, I work selectively with leadership teams that want marketing to perform, not just stay busy.
My role is to bring senior judgment, focus, and accountability to marketing, closing the gap between what leadership expects and what marketing actually delivers.
What this engagement looks like
(No junior teams. No bloated retainers. No wasted motion.)
Why it’s different
Instead of paying for scale you don’t need, you get experienced leadership embedded where decisions are made—at a cost structure that reflects focus, not headcount.
This is a strong fit if:
This is not a fit if:
Most organizations don’t have a marketing problem—they have a systems problem.
Too many initiatives. Too many vendors. Too little clarity. Too little accountability.
This work is about replacing fragmented effort with a marketing system leadership can rely on.
Marketing priorities tied to business goals—not internal noise or trend-chasing.
Strategy and execution operate as a single system.
Performance evaluated on contribution, not activity.
Marketing becomes easier to run over time—not harder.
When marketing is run this way, leadership stops guessing—and starts deciding with confidence.
dave@daveharrell.com 919-889-9788 Raleigh, North Carolina
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