About Dave
Senior Marketing Leadership, Embedded Where It Matters
Dave Harrell is a senior marketing leader with more than 20 years of experience building, leading, and operating marketing functions across technology, healthcare, professional services, and B2B organizations.
He has held executive marketing roles at companies including Lenovo, Cisco, Blue Cross NC, and FMI, where his work spanned brand, d
Dave Harrell is a senior marketing leader with more than 20 years of experience building, leading, and operating marketing functions across technology, healthcare, professional services, and B2B organizations.
He has held executive marketing roles at companies including Lenovo, Cisco, Blue Cross NC, and FMI, where his work spanned brand, demand, go-to-market strategy, sales enablement, and marketing operations. Across these environments, from large, complex enterprises to mid-sized and growth-stage organizations, Dave has been responsible not just for strategy, but for making marketing work in practice.
Today, Dave operates as a fractional Head of Marketing/CMO, partnering directly with CEOs and senior leadership teams. His focus is on designing and running marketing as a system: setting clear priorities, aligning execution with business objectives, and establishing the structure and accountability needed for marketing to perform over time.
Dave works with a limited number of organizations at any given time. This selectivity allows him to stay deeply embedded, bring senior judgment to day-to-day decisions, and take real ownership of outcomes—rather than offering surface-level guidance or disconnected execution.
His work brings clarity, focus, and momentum to marketing, helping leadership teams move from fragmented activity to systems they can rely on.